Thinking of selling your custom home, rural home, equestrian farm, or vineyard? The most challenging part of selling an extraordinary home, is marketing it to the right audience. Connecting buyers and sellers requires skillful, multi-faceted marketing, and that’s exactly what we can provide, world-wide.
If you’re looking for an agent that sells custom homes, country homes, equestrian farms, or extraordionary properties, look no further. Our marketing plan includes a strategic mix of digital marketing media, search engine optimization, and social media. Which drives engagement, interaction, and sharing, to ultimately create maximum marketing exposure for your home. We’re passionate about the homes we represent, and it’s with this drive and passion that we represent your home. We’re skillful negotiators, trained in marketing the most desirable lifestyles.
Marketing to the right audience
In today’s market, local, national and international exposure is now paramount. It is what attracts the most qualified buyers, and the highest price for your home.
We’re the only real estate company in Canada to deliver over 1.1 billion annual impressions, in an era when almost 90% of homebuyers are using the internet in their home search (National Association of REALTORS®, 2015). We’re also the only real estate company to truly invest in marketing your home through premier websites, and international publications. Homes represented by Sotheby’s International Realty Canada are advertised online through the Wall Street Journal, New York Times, Hong Kong Tatler, Financial Times, James Edition, Luxury Estate, Mansion Global, Dwell, as well as Sothebysrealty.ca and Sothebyrealty.com. To Compare Sotheby’s to other brokerages click here.
International marketing
While other brokerages can also advertise the homes they represent on some of the same publications as us, no other brokerage features an international concierge desk, or advertises on local websites overseas. We have a network of almost 150 interconnected websites that drive traffic to the homes we represent. Sotheby’s International Realty is the first brokerage to advertise the homes we represent on Jawai.com, the Chinese MLS. It’s the only way around the online wall. We also feature a concierge desk, that translates inquiries about your home into the language of the buyers.
Local marketing
While marketing rhetoric tells us to go digital, Sotheby’s International Realty has incredible success with our traditional print marketing. Our listings are prominently featured in Sotheby’s International Realty’s newest magazine, INSIGHT, which is distributed to the most affluent readers across Canada.
Brand Awareness
We have a saying in our office: We want to be legendary. Sotheby’s International Realty is a corporate brokerage, and unlike our competitors, we can maintain our standards far easier. We’re proud to work in residential real estate, and to represent the Sotheby’s name. When it comes to buying and selling real estate, the public believes ethics and professionalism are beyond reproach. Which is why sellers trust us with their most prized possession, and why buyers feel confident working with us.