FOLIO is a state-of-the-art marketing tool that offers you clear and immediate feedback on the marketing activity of your home.

From the moment you sign up as a Sotheby’s client, your FOLIO account will be populated with relevant information from the original paperwork, to dates for pictures, videos and signage installation. Since multiple accounts can be made for the same home, this is a great tool for busy couples who want to know about the marketing of their home in real time. It can also be used when selling a home where there are multiple parties who all need to know about the marketing of the home.

 

Sotheby's FOLIO Experience

What Is Included In FOLIO's report

FOLIO offers you all your home’s marketing in one glance. It is updated in real time, so anytime you log-in you will see the current stats and impressions on your home.

FOLIO is partly customizable, by us, to provide feedback from showings. We update our client’s accounts every Friday with feedback. We call it Feedback Friday, so our clients know that every Friday they can expect new personalized insight into their sale.

 

Local National And International Marketing

At Sotheby’s we like to say we support our international name with substance. We market our listings to over 2.8 million users on sothebysrealty.ca alone. Combined with the marketing on Sothebysrealty.com, wallstreetjournal, NYT, Juwai, JamesEdition, Luxuryestates, Mansionglobal and more, we’re providing more than 1.1 Billion online impressions yearly.

Your FOLIO account allows you to trace all the websites your home is listed on, and it will showcase how many times your home has been viewed in certain sites.

Reach out to us for more information on how we think we can make a meaningful difference in the sale of your home.