Custom Home that realtors sell

Sotheby’s International Realty is synonymous with quality and prestige, and the marketing for your custom home reflects this tradition of excellence. As real estate agents that sell custom homes, we believe our collaboration with Sotheby’s gives our clients amazing exposure.

Sotheby’s International Realty studies the behavior of buyers, and has created a sales process unrivaled by any other brokerage. We are the only brokerage with Virtual Reality home tours on our and We are also the only real estate brokerage in Canada with over 1.1 billion media impressions. And, we’re the only brokerage that is optimizing our websites to suit the way online buyers search for homes.


International Marketing for Every listing

In today’s market, local, national and international exposure is now paramount. It is what attracts the most qualified buyers, and the highest price for your home. Canadian real estate attracts buyers from around the globe, and with this demand comes increasingly sophisticated technology. With over 1.1 billion online media impressions, the highest of any brokerage in Canada, Sotheby’s drives more buyers to your home than any other brokerage. Sotheby’s International Realty has a network of over 140 local websites around the world, that push traffic to all the extraordinary homes we represent.

Click here to read about how Sotheby’s International Realty attracts local, national and international buyers to our extraordinary homes.

Custom home searches

Today’s buyers are are looking for a more visually appealing, and interactive search. Buyers looking for a stunning kitchen are not siphoning through hundreds of listings on They are on looking through the Lifestyle Collection and Extraordinary Video Collections to find a home. It’s about finding a home that fulfills their lifestyle. On Sotheby’s websites, the buyer can search for only homes with entertainer’s backyards. Or, they can choose to only view homes that are reminiscent of castles. Our buyers are attracted to the unique, the custom, the heritage, they are attracted to the story of the home that only Sotheby’s can tell.
Selling Custom Homes

Exclusive listing portals

We make a financial commitment to advertise your home through the most innovative, relevant marketing platforms available. These include,,,,,,,, and Our network extends to over 140 media partners, including  Jawai, the Chinese multiple listing system. Qualified buyers searching for custom homes are directed from Google to our lifestyles collection, where they can search for homes based on design and lifestyle.
 Selling Custom HomesScreen Shot 2016-08-24 at 1.56.43 PM Screen Shot 2016-08-24 at 1.56.28 PM

what does the marketing cost?

We’re no more expensive than our competitors, yet we feature our clients homes on our exclusive media partners’ websites. The equivalent advertisement cost of our placements is in the tens of thousands of dollars, if you were to hire a competitor and pay per a website listing.



Sotheby's International Realty Canada Marketing

We’re constantly striving to embrace the latest marketing technology. Right now we’re the only brokerage that features 3D virtual walk-throughs of homes. We’re also the only brokerage that features every one of our sales on a Chinese MLS website. Sotheby’s International Realty is dedicated to bringing the world to your home, and features several international concierge desks that translate buyer’s questions in several languages, including Mandarin and French.


Sotheby’s International Realty is a corporate brokerage, and unlike our competitors, we can maintain our standards far easier. When it comes to buying and selling real estate, the public believes ethics and professionalism are beyond reproach. Which is why sellers trust us with their most prized possession, and why buyers feel confident working with a Sotheby’s International Realty sales representative. If you are buying or selling, contact Christo and Janette Lourantos.