Selling an historic home is like selling a piece of art.
It’s our privilege to represent some of the most historically significant homes in the city. Homes that are revered in their community for their charm and character. Homes with soul. Our brand dates back to 1744, so who better than Sotheby’s to take care of the sale of your home.
History in the making - Advertising an Historic Home
Articulating value in the buyer’s eyes is the most crucial part of selling. To help find the small details that will sell the home, we use our “Home History Book”. Which asks questions like: What’s the most beautiful thing about your home? What will you miss most about your home? and; What is your favorite detail? It’s these small sentiments that make the biggest difference when selling an historic home with architectural significance. For more information on how we articulate value to the buyer click here.
It’s the small sentiments that make the biggest difference in the sale of your home.
How do we advertise historic homes for sale?
Sotheby’s is a corporately owned brokerage that believes collaboration between all our brokerages, and our media partners, is the key to maximum exposure. Our high standards for photography and videography has given us exclusive positioning with over 140 media partners, including the NYTs, WSJ, Dwell, AD, Jawai, and more.
We’re also avid social media marketers. Facebook, Pinterest and the Sotheby’s blog are the first, fourth, and seventh top referring sources of traffic to our listings. Below is an example of how Sotheby’s creates content with homes represented by Sotheby’s International Realty.
Sotheby's lifestyle sites
The Sotheby’s International Realty brand leverages over 140 websites that receive over 8 million combined visits per a year. One of them is Sotheby’s International Realty | Historic Properties, which features historic homes from around the world. Below is the homepage of Sotheby’s International Realty | Historic Properties.
The Press Loves a good story
We’re constantly looking for media opportunities for our listings. Our stunning pictures and videos, and well-written stories bring news agencies to us when they are looking to feature an architecturally significant home. Check out the Globe and Mail story below about one of our Georgian-style mansions for sale
Care and passion
We love historic homes. Timeless period details, like lead windows, ornate crown molding and cornices, slate roofing, and the patterned brick are appreciated by all generations of home buyers. By fine-tuning our skills and broadening our reach we’re about to offer our sellers access into a coveted world-wide market.
We take pleasure in bringing a home’s story to life, and to expose what makes the home unique. Our experience, resources and connections helps us unite these extraordinary homes with buyers who cherish them as much as you do. Contact us