Did you know our average sale price in Ontario is $1,057,000? Our mission is to deliver exceptional service, at every price point. Whether you’re a first-time buyer or you are selling a multimillion dollar home. 



In the heart of London in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most prized possessions. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s venture into Real Estate in 1976 was hugely successful. We leverage our historic brand prestige to elevate your home in the buyer’s mind. A home represented by Sotheby’s is automatically regarded as a home that is best in its price range. The buyer also perceives a home represented by Sotheby’s is being sold by a family that care about their home, and a home that is is being sold by an agent at the top of their game.


The Wall Street Journal remarked that Sotheby’s International Realty is the Vanguard of all Real Estate Marketing. With a local, national and international media plan, coupled with industry leading photography and videography, our client’s homes are marketed better than any competition.



Our global media plan is strategically designed to deliver a truly global impact by promoting our properties around the world. Our plan to market your home includes significant, exclusive and first-to-market partnerships. 

It’s our brand marketing combined with our property advertising that brings buyers to your home. Sotheby’s markets to key demographics which will help elevate the brand, as well as any home represented by our brand.

Click here to see how our online marketing compares to other brokerages

At the centre of our global marketing plan is Sothebysrealty.com and Sothebysrealty.ca. They attract more consumers to search, view and inquire about real estate than any of our competitor’s sites. As a trusted source of quality information, best-in-class photography and videography, no other brokerage showcases listings the way we do.

At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle marketing. With a more visual search experience, consumers are able to imagine living in the home while viewing our immersive marketing media. 


Sotheby’s features exclusive marketing opportunities with leading media partners locally, nationally, and internationally.



From prestigious international publications such as The New York Times, Wall Street Journal, Financial Times and the South China Morning Post, to publications in your community, we offer our clients local, national and international advertising opportunities that are carefully curated to reach qualified audiences, including publications that are exclusive to the Sotheby’s International Realty network.

We Are Accountable

Sotheby’s International Realty is committed to exceeding your expectations from the moment the sign is placed on your lawn. We remain accountable throughout the process, both with constant communication, but also an online VIP portal that showcases how much traffic your home receives online. Weekly, you will receive an update on the number of views your home receives on Sothebysrealty.ca, sothebysrealty.com, Wall Street Journal, New York Times and more.


All Sotheby’s Agents Believe In One Message: It’s About The Clients, Not Ourselves

You won’t see our face on our signs or business cards, because we put you first. Sotheby’s International Realty is a marketing company in the real estate business. Every home is marketed with the same high quality pictures and video. Every client is offered the same exclusive marketing opportunities through our immersive marketing network.


If you’re looking to buy or sell a home, we’d be more than happy to offer customized advice.