It is said, historically significant homes add their own lives to yours. One of our passions is uniting historic homes with new owners who will cherish the stories these old homes carry. Sotheby’s traces its roots back to 1744, so no other brokerage aligns better with selling a historic home than Sotheby’s.
History In The Making – Advertising Historic Homes
Articulating value in the buyer’s eyes is the most crucial part of selling. A historic home is incomparable to a modern home, however, you need to point out the differences for buyers who are unaware. While a modern home has more conveniences, a historic home might have more subtle details. We have created a book called the Home History Book. Our Home History Book asks questions like: What’s the most beautiful thing about your home? What will you miss most about your home? and; What is your favourite detail? It’s these small sentiments that make the biggest difference when selling a historic home with architectural significance.
Historic homes are not polished. Their age is one of their defining and unique characteristics. In an industry that idolizes new-build and modern, I think historic homes will always stand out to the select few that truly value the unique.
Sotheby’s Exclusive Marketing Opportunities
Sotheby’s is a corporately owned brokerage that believes collaboration between all our brokerages, and our media partners, is the key to maximum exposure. Our high standards for photography and videography has given us exclusive positioning with over 140 media partners, including the NYTs, WSJ, Dwell, AD, Jawai, and more.
We’re also avid social media marketers. Facebook, Pinterest and the Sotheby’s blog are the top referring sources of traffic to our listings. Below is an example of how Sotheby’s creates content with homes represented by Sotheby’s International Realty.
Sotheby’s Lifestyle Marketing
The Sotheby’s International Realty brand leverages over 140 websites that receive over 8 million combined visits per a year. One of them is Sotheby’s International Realty | Historic Properties, which features historic homes from around the world. Below is the homepage of Sotheby’s International Realty | Historic Properties.
The Press Loves A Good Story
We’re constantly looking for media opportunities for our listings. Our stunning pictures and videos, and well-written stories bring news agencies to us when they are looking to feature an architecturally significant home. Check out the Globe and Mail story below about one of our Georgian-style mansions for sale
Care And Passion
We love historic homes. It brings us a lot of joy to bring the home to life by carefully cooperating with our top videographers, photographers, and by writing a moving description of the home. If you’re looking to sell your historic home, let us show you the difference we can make in your sale.